One year after its groundbreaking inception, Moncler Genius keeps evolving, truthful to its motto: one house, different voices. Change happens in the frame of continuity and this season, the group of designers evolves with the addition of Richard Quinn, Matthew Williams of 1017 ALYX 9SM, as well as Veronica Leoni and Sergio Zambon sharing the helm of 2 Moncler 1952.
Remo Ruffini conceived Moncler Genius as a new communication and business model that celebrates the diversity of the contemporary customer in the digital era. He affirms “Moncler Genius is an answer to the times, a symposium of creative minds and an inspiring place. Each Genius operates singularly and the sum of the Geniuses interprets the Moncler identity. Different rooms house different visions, all of them shaping the global Moncler message and the Moncler Genius Building contains them all”. The Geniuses’ vision was unveiled in Milan on February 20th with an event presenting the Moncler Genius collections including Pierpaolo Piccioli & Liya Kebede, Sergio Zambon and Veronica Leoni for 2 Moncler 1952, Sandro Mandrino for 3 Moncler Grenoble, Simone Rocha, Craig Green, Matthew Williams of 1017 ALYX 9SM, Richard Quinn, Fragment Hiroshi Fujiwara, Palm Angels Francesco Ragazzi and Poldo Dog Couture.
MONCLER PALM ANGELS, ART BREAKING
Francesco Ragazzi is a provocateur. As a designer and communicator, he knows how to ignite a reaction. Working with big volumes, bold shapes and laminated surfaces he has devised fearless urban silhouettes with a riotous, almost punk spirit. “I started with the idea of a vandalized art gallery. The purity of the lines and form are abruptly challenged. For me Moncler is about the simplicity of a product that comes to life in many forms. I wanted to break that form”, affirms Ragazzi.
Francesco Ragazzi collaborated with the artist Willi Dorner exclusively for the Moncler Genius exhibition event.works around notions of protection and performance. His wearable habitats draw inspiration from tents and kites. The idea is brought to the extreme in the hooded capes with strings, the dramatic, inhabitable shape highlighted by a strong use of bold, hi-contrast colors. Quilting and prints are fused in innovative ways in the kite surfing-inflected pieces.